Participants will gain insight into the print and broadcast media - who they are and why they do things the way they do. In addition, class members will develop skills in building trust with outside information groups, preparing and presenting your message, crisis management and organizing the functions of a public information office. Finally, this course will help executives and spokespersons communicate more effectively with their many publics, through both traditional and social media formats.

This course will include an in-depth evaluation to provide managers with the skills to deal with changing news media in an electronic age. There will be opportunities for on-camera interviews and guidance on improving your presentations.